ZOiNKS! Graphics

IZ Events & Caterers

Marlboro Jewish Center

Website Proposal

April
2022

Prepared by:
Frank Torres, ZOiNKS! Graphics

Prepared for:
Ira Zahler, IZ Events & Caterers

Introduction

Thank you for the opportunity to submit a proposal for the design of the IZ Events & Caterers / Marlboro Jewish Center website. Working together, I believe we can create a dynamic website that is simple to navigate and has a professional, yet welcoming design. Based on our preliminary discussions over the phone, I have identified and listed below the Needs and Solutions that we will want to address in this project.

Needs

IZ Events & Caterers / Marlboro Jewish Center needs a website design to update its brand and presence on the web. The site design will be built to reach out to prospective clients, as well as serve and support the current IZ Events & Caterers / Marlboro Jewish Center clients.

Furthermore, IZ Events & Caterers / Marlboro Jewish Center needs a website that can be maintained by IZ Events & Caterers / Marlboro Jewish Center employee(s), without the need to regularly employ ZOiNKS! Graphics to make changes. The IZ Events & Caterers / Marlboro Jewish Center employee(s) need to be able to add and revise both text and photos and additional pages if necessary.

Solutions

ZOiNKS! Graphics will provide IZ Events & Caterers / Marlboro Jewish Center with a fresh new web design that is easy to navigate and provides useful information to current subscribers. The design will also convey to potential subscribers that IZ Events & Caterers / Marlboro Jewish Center is a professional, reliable company.

Content Management System

Central to the new design from ZOiNKS! Graphics will be a robust Content Management System (CMS) that will allow IZ Events & Caterers / Marlboro Jewish Center to make changes easily to the website, without requiring a dedicated workstation or additional software. Not only will the CMS save IZ Events & Caterers / Marlboro Jewish Center website revision costs, but it will also ensure that the website stays fresh and up to date.

Website Organization

  • The new design will have 5-7 main landing pages.
  • These 5-7 main pages will be “hardwired” into the new design by ZOiNKS! Graphics and links to them will appear in the horizontal menu bar at the top of the page (below the logo).
  • On each of these pages, we can include a left-hand column that IZ Events & Caterers / Marlboro Jewish Center can use to create links to as many “subpages” as they wish. Therefore, the CMS allows for as many pages as necessary, without incurring additional cost beyond the original design and landing pages fee.

Workflow

Preliminary Design

  • Working in conjunction with IZ Events & Caterers / Marlboro Jewish Center, ZOiNKS! Graphics will recommend templates based on the needs we have discussed. Once a template is approved, ZOiNKS! Graphics can begin incorporating the Content Management System and getting it ready for initial design and content setup. The preliminary design concept for the new website will include the basic layout, color palette, font choices, etc.
  • IZ Events & Caterers / Marlboro Jewish Center will need to provide the basic website content prior to initial design beginning. We have found that content can be the biggest roadblock in finishing a website in the time projected, which is why we require the initial copy prior to starting. This allows us to focus on more of the design and function of the site, rather than trying to piece it together as we go along.
  • Generally clients will gather existing materials (pamphlets, forms, papers, photographs) and ready them for the site. The content is then parsed out into individual web pages and assembled in a hierarchy which is easy to understand and to navigate. Site content is added to pages which have a consistent theme and look in terms of headers, footers and custom accent graphics, like buttons, bullets and more.
  • ZOiNKS! Graphics can help to provide a basic template to assist in developing the site content if needed upon request.
  • Once we complete our initial review of the website, the copy can be added to or changed as needed.

Initial Design Review

Once the initial design is ready for review, ZOiNKS! Graphics will setup a meeting or phone call to go over the website with IZ Events & Caterers / Marlboro Jewish Center. In this review, we will go through the site page by page and notes will be taken regarding any edits, changes or additions we discuss.

Second / Final Design Review

  • Once the changes and edits have been made to the website, ZOiNKS! Graphics will setup another meeting or phone call to go over the website with IZ Events & Caterers / Marlboro Jewish Center. In this review, we will once again go through the site page by page and notes will be taken regarding any edits, changes or additions we discuss.
  • At this time, based on the changes discussed, we will decide if we are in need of a third review or if we are close enough to begin getting the site ready to go live.

Training

Once the site is ready to go live, ZOiNKS! Graphics will run ONE two-hour online training session with IZ Events & Caterers / Marlboro Jewish Center employees, showing them how to use the Content Management System.

Launch

When IZ Events & Caterers / Marlboro Jewish Center has finished incorporating all the content they wish to have at launch, they will ask ZOiNKS! Graphics to make the site go live… Congratulations!

Project Summary

Website Design & Setup

  • work with client to create a custom website interface – layout, colors, fonts
  • set up website architecture and navigation system
  • implement nameplate/logo placement and design
  • integrate content management system

Enhance Website Graphics & Functionality

  • customize website to tailor to both the prospective and current client, with less clicks to get where they are trying to go
  • update website content that is provided, both new and from current website (if applicable), and create menu items based on navigation layout
  • add high resolution images and custom graphics based on the intended audience to make the website more appealing to the user
  • create custom Contact Us form for inquiries
  • setup meta description, keywords and page titles to help with Search Engine Optimization (SEO)
  • generate and install Secure Site License (SSL)
  • IF NEEDED:
    • create login access section for sponsors and participants
    • create latest news and resources section of website

Additional Components

  • set up a Gmail account to link directly to Google Analytics to allow the ability to monitor traffic and retrieve analytic statistics
    • Gmail account also allows us to setup a company Google account, as well as link into other helpful Google services like YouTube and Google Photos, to allow the user to upload photo galleries and display video content on the website. (for growth and expansion)
  • integration of social media in the website through multiple channels – ability for Facebook, Linkedin, Twitter, Instagram and more
    • includes custom facebook timeline graphic and social icon
  • Godaddy hosting is preferred and is to be purchased by client – but we setup for you.

Website Training

  • ONE 2-hour onsite training or up to TWO 1-hour phone or video (Zoom, Facebook Messenger, Skype, etc.) training sessions for Company Representatives on using site tools & how to read and access google analytics tracking software
    • additional phone training sessions can be scheduled for $35/hour

Additional Options

Website Maintenance

ZOiNKS! Graphics can assist you as you rollout your new website. An important part of keeping your site relevant and attracting visitors is by updating your content. This can be through new products or services, resource updates or latest industry news. Some companies do not have the time or resources to make frequent updates, so we can help by making them for you under one flat fee:

  • Monthly Retainer – $200

    • This would include any updates made to the website. Whether it’s a new page or menu item, updated site graphics, addition of forms, or latest news articles, it would be covered under the retainer.
    • These can be setup as 3, 6 or 12 month retainers, based on the frequency of updates or transition over of a new website.

  • Hourly Rate – $60

    • Only need a couple updates at a time or one big campaign push? We can help only when needed!
    • We bill our time in 30 minute intervals.

Email Marketing Integration

ZOiNKS! Graphics can assist you with email campaigns and data gathering using Constant Contact or MailChimp. Some items include, but are not limited to:

  • Business Initial Design Setup – $200

    • Let us customize 2 email templates with custom graphic headers and your color palette and fonts for future email campaigns.
    • We can create an “announcement” type email, as well as a newsletter based email template that can be copied and edited for each email campaign.
    • We also provide custom graphic headers that we host on your website, so you don’t have to pay for space to store images with Constant Contact or Mailchimp. We can also setup the templates with relevant content provided by the company.
    • Email newsletter sign up for website

      We can create a custom sign up form within Constant Contact or MailChimp to integrate into the website. This would allow prospective and current clients to sign up through the website and automatically be added to your email database, allowing you to skip the step of manually entering it yourself.

  • Addition of Contacts – $60/hour

    • Need help adding your contacts? ZOiNKS! Graphics can help you put your contacts together and sort them (if applicable), to allow you to set up different email lists. This way, you can send specific email campaigns, or send to all based on the content of the message. The hardest part is getting them all together initially, so ask how we can help.

Project Price
$400

Fee Schedule

  • If IZ Events & Caterers / Marlboro Jewish Center wishes ZOiNKS! Graphics to go forward with the project, here is the schedule for payments of the fee:
    • 50% DEPOSIT due upon acceptance of the proposal before work commences
    • 25% due upon initial site review
    • 25% plus any incurred additional hourly fees no later than 30 days from when the completed design was delivered to IZ Events & Caterers / Marlboro Jewish Center
  • ZOiNKS! Graphics will launch the website when requested, providing that there is no outstanding balance due.

Terms & Conditions

Once the project fee is paid in full to ZOiNKS! Graphics, any elements of text, graphics, photos, contents, trademarks, or other artwork furnished to IZ Events & Caterers / Marlboro Jewish Center for inclusion in website are owned by IZ Events & Caterers / Marlboro Jewish Center.

ZOiNKS! Graphics assumes IZ Events & Caterers / Marlboro Jewish Center has permission from the rightful owner to use any images or design elements that are provided by IZ Events & Caterers / Marlboro Jewish Center for inclusion in the website, and will hold harmless, protect, and defend ZOiNKS! Graphics from any claim or suit arising from the use of such elements.

ZOiNKS! Graphics retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects. ZOiNKS! Graphics also retains the right to place their logo and link at the bottom of the website page(s).

The agreement contained in this contract constitutes the sole agreement between IZ Events & Caterers / Marlboro Jewish Center and ZOiNKS! Graphics regarding all items included in this agreement.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

This proposal has already been approved!

What sets us apart?

Clients come to us and find value in what we do. We often times become a resource for our clients, which is why they continue to come back and request ideas of what to do next. If we can't get it done thru our vendor relationships & partnerships, then we recommend a solution for their needs, thus making us our clients marketing solutions architect. We believe building relationships is the key to a successful long relationship and we will continue to do that through networking and quality work.

Thank you for your consideration – we really appreciate it!